I split my time between the two machines fairly evenly.īTW, this is a US-based survey wonder what the situation is elsewhere? My IdeaPad S10 acts as a companion to my desktop, and is partnered with my smartphone. But since most netbooks have XP on them, buyers lump them with regular notebooks. A dealer doesn’t have to go out of his was to eplain to potential buyers what netbooks lack that their bigger cousins have just a simple but clear list should suffice. It’s not at all unlikely that significantly more people dislike their netbooks than they do normal notebooks, but I’m not surprised by that if buyers have been mislead into believing that a netbook is the same as a notebook.Ĭan’t say those unhappy owners bought them eith their eyes closed. In other words, you’re going to rationalise. There are several ways to resolve a state of cognitive dissonance, but the stronger the dissonance, the less likely you are to solve it by accepting the new state (which would mean rejecting your choice for the 2000 EUR laptop as false). It’s mostly related to the cognitive dissonance theory the state of cognitive dissonance is more severe in the case of the sucking 2000 EUR laptop than it is in the case of the 400 EUR laptop.
If you spend 2000 EUR on a laptop and it sucks, you are less likely to complain about it than if you bought a 400 EUR laptop and it sucks just as much. A very well-documented behaviour pattern in mankind is that the more effort someone has put into obtaining something, the more likely he’ll positively value that same something. Contrary to popular belief, people are not snowflakes, and we all behave more or less in the same predictable and well-documented manners. Still, it wouldn’t be too hard to explain. However, the article doesn’t provide any further statements or figures for that, so where exactly it draws this comparison from remains a mystery.
Netbooks are for a specific type of use, and people who want a notebook won’t be happy with a netbook.Ĭuriously, the ComputerWorld article also states that the costumer satisfaction figures are worse than those of normal notebooks. It seems like there’s a marketing flaw here, or that salespeople aren’t properly helping the people buying notebooks. Consequently, they are dissatisfied when they discover that a netbook simply doesn’t deliver. As it turns out, people were expecting netbooks to deliver the same kind of performance and functionality as a normal notebook does. The study also dives into why people were dissatisfied, and this is where the cat comes out of the bag. This seems pretty straightforward to me: if you want to buy object A, but when you get home you see it’s object B, you’re going to be dissatisfied.
In comparison, 70% of people who set out to buy a netbook from the get-go were satisfied. No doodoo, Sherlock.Īccording to the study done by the NPD group, 58% of consumers who bought a netbook instead of a notebook were satisfied with their purchase. As it turns out, people who expected a notebook when they bought a netbook were more likely to be disappointed than buyers who set out to buy a netbook from the get-go. The NPD group has done a study into customer satisfaction among netbook buyers, and they came to some surprisingly unsurprising results.
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